Ecrubox Partners with Clevelli Bay on One-Year Journey to Launch Sustainable Cleaning Brand
Ecrubox Digital is proud to announce its partnership with Clevelli Bay, founded by Charlie Sefton, who successfully secured a Start Up Loan from the British Business Bank to bring her eco-friendly cleaning brand to life. Over the course of a year, Ecrubox worked closely with Charlie, recognising the authenticity of her founder story and using their Soul of Brand method to develop the brand’s creative potential.
Clevelli Bay tackles the eco-cleaning market with innovative refills and a unique, ocean-inspired design. The product, made from 100% Prevented Ocean Plastic, features multi-use bottles and environmentally friendly packaging, delivering measurable green credentials. This complements Ecrubox’s wider e-commerce client portfolio, including Skydiamond, Co-op Mobile & Energy, and Reluxe, all leaders in sustainability.
“We love working with female founders like Charlie,” said Alex Sass, Head of Magic at Ecrubox. “Charlie is the perfect client—engaging, laser-focused, and driven. It was a pleasure to help bring this unique product to life, which not only prevents tonnes of plastic from entering the ocean but is also something beautiful that people will want to own.”
Ecrubox’s passion for supporting female entrepreneurs extends through its Female Founders Network, a seasonal gathering in London that brings together visionary female leaders to share ideas and foster growth.
Charlie (Founder & CEO) “Clevelli Bay wouldn't be where it is today without Ecrubox. I've never encountered another branding and strategy company like them—they seemed to read my mind and my story, crafting a brand that feels uniquely and authentically me. Even the recent website they built for me was infused with ideas so deeply connected to who I am and what Clevelli Bay represents, I was amazed. Their creativity is sharp, their research thorough, and their team brings a wealth of experience. Plus, they’ve made the whole process enjoyable, consistently going above and beyond with client support. Thank you, Ecrubox!”
For more information, please contact:
Ecrubox Digital: alex@ecrubox.com / www.clevellibay.com