digital marketing services for ecommerce

Ecrubox has been working as an extension of many high profile brands for many years. Our expertise in luxury and lifestyle emerged early as well as our focus on sustainability and alternative production. We now represent some of the best known and fastest growing online retailers in the UK, Europe and USA with emerging markets opening every season.

What makes us good at what we do? The process is unique. We start with an industry leading onboarding process that gets right to the heart of a brand, their audience and even their team. We invented this process, called eBob for our premier clients and now use it across the entire portfolio. Unlike other "agencies" we don't start work until we fully align on your consumer USP, ambitions, budgets and goals.

Our creative and practical marketing team are highly experienced in all areas of digital, including of course social media and performance marketing. Unique to Ecrubox is our collaborative appeal, without pesky account managers, ensuring all channels cooperate (SEO + PPC + Social + Email + Influencers) transparently and openly. Our specialists come with decades of individual experience and our day rates are competitive without being restrictive.

Marketing with soul

It's not uncommon for early stage or even rapidly growing brands to somewhat lose touch of who they are and what they stand for whilst their business grows. Founders under pressure and expansion into D2C often comes without a "regroup" into audience persona, refined data review and opportunity cross-checking. Our Soul of the Brand document is an open remit project created by our Head of Strategy. Using 30 years experience with some of the most famous brands in the world, we translate what we find in your data layer and in your onboarding conversational workshops into a document that sets out the here and now + the grand future available. It's a piece of work praised by all who receive it and reminiscent of the heady days of marketing where nothing would be done without a deep and multi-faceted direction layer. Unlike "the old days" our Soul of the Brand work is rapid, directly actionable and of course fully aware of the current digital landscape. It's your bible of brand going forward and available to all on the accelerator package.

Digital Marketing strategy

“If I believe in it, I will market the hell out of it“

Heather Horton injects her considerable experience into every client project we take on. Her strategic work dominates clients turning over £150m annually. She's also a NED for many female-led businesses and holds a UK MBA. As well as holding the CEO title at Ecrubox, Heather is actively involved in everything we do, including our social, paid and content marketing.

Heather has taken 50+ businesses through the transition from retail and B2B focus to D2C and continues to thrive in the luxury, lifestyle and green consumer space. Alongside guru Alex Sass, she offers wisdom and know-how to our portfolio of ambitious marketing clients, often stepping into the room and manually making very smart adjustments.

At Ecrubox, strategy comes first and we are very used to pushing back on clients who want to "dip their toes". Our roster is made up of realistic business success opportunities who work with us, not next to us, to capitulate on their digital mission. Often speaking at events and frequently quoted online, Heather doesn't hold back when it comes to pushing projects forward and mastering the art/science of online business.

Heather always buys the products we pitch to and will never take on a project she wouldn't personally endorse. Everything else goes in the freebies cupboard but those who make it through become part of a powerful, friendly, uplifting world of ecommerce brilliance.

Painless Performance Marketing

Ecrubox has always had an in-house performance marketing team. Headed by specialists and supported by a large workforce, this team manages £multimillion spends for our clients on Meta (Facebook), Google and beyond. They specialise in "hourglass conversion", gaining the maximum from both the new and existing audiences simultaneously.

We have been recognised by Google as a top 1% partner and thrive on projects which require intense split testing, audience study, complex insight and data strategies. Our ROI for clients is always controlled manually and with precise adjustment on a daily basis. Many of our performance marketing clients emerge from the "soul of the brand" process ready to tap into newfound opportunities or to develop even more nuanced digital and physical products.

Reports are provided with strategic direction and explanation as well as quarterly campaign reviews (often here at our UK HQ). Having held accounts for our clients for so long, our expertise is often cross-brand, allowing the success of one to trickle into the next. Unusually for a performance marketing team, every individual also attends Ecrucademy, learning skills in all other marketing channels to ensure that brand and tone consistency is always respected.

Joe, Head of Performance Marketing

slick social media

Our social media team has been training in the art of online social network engagement before Facebook and Twitter were born. One of our team was the first consultant in the UK to offer social media at a time when the entire science was emerging. Together, we've been doing this a very long time and we know all the tricks of the trade as well as how to work in the slick, pixel perfect arena of our brands.

Today, the social media and content team work hand in hand with the performance marketing team. Creating content for every niche consumer persona and maximising the reach of all organic messaging. Of course we manage countless Facebook and X (twitter) accounts but we also thrive in assisting brands with moderation training and content planning for each season, region and buyer.

Naturally curious, our social team have an open door policy, inviting the client into constant dialogue and where required, sharing their skillset with external PR and creative divisions. Social media handling is included in the accelerator programme and never as a stand alone item. The success of social is deeply knotted into the overall strategy of a campaign.

Mia, Marketing Executive

Onboarding and client data

Deep Dive Technology

In 2023, Ecrubox created an entirely bespoke onboarding process called eBob. This work of science and psychology solves the first pain-point between agency and client. How does an inbound team fully grasp, understand and challenge the status quo of a brand within a reasonable timeframe and with actionable outcomers? eBob consists of a VIP portal through which our new clients are challenged to position their brand according to a series of socio-demographic frameworks whilst comparing this opinion with "how the brand comes across" to the outside world. It's rare for any accelerating ecommerce entity to truly understand itself as it moves through the first years of growth and eBob helps us to calculate and pinpoint "who you are" with mathematics rather than just dialogue.

The system has already been shortlisted for multiple awards including marketing business innovation accolades. Put simply, eBob lets us move beyond basic workshops into direct comparisons of audiences, personas, team personalities, wants, needs and desires. It's the basis for a business plan, moving forward, only part of which is digital marketing. As well as helping the brand and agency team bond on common goals, eBob drives the relationship forward in the earliest days. It allows newly retained clients to get to know everyone on the team, share key assets and of course sign off deliverables. The most compelling result being quicker consensus. Without consensus, your agency is simply a supplier. With it, they become a partner.

What our clients say

  • " Having worked with many digital marketing agencies in the past, Ecrubox are one of the few who I can be confident to say are really worth the investment. As a small business, they really do feel like an extension of our team and I can trust them to get the job done and deliver results. "

    Natalie Quiney, Your Co-op Holidays

  • " Ecrubox is a fantastic team to work with, continually sharing insights and trends to optimise our social creative, and working alongside us on the right strategy and optimisation to get results. "

    Helen Bromley, Kit & Kin

  • " All of the guys at Ecrubox Digital are extremely helpful and friendly. It's great that everybody has their own designated role which makes any enquiry from the client much more simple to report and therefore work is carried out more efficiently. They also share the same passion, desire and drive with their clients brand which is incredibly vital. "

    Aaron Porter, Threshers

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