As May unfolds, the digital marketing universe keeps us on our toes. The world is shifting faster than ever, and it's all about testing, adapting, and succeeding in complex economic times. From AI transforming ad strategies to never-before-seen consumer personas emerging, we are finding new and creative ways to connect our clients to rewarding conversions.
Our advanced relationship with AI
AI is quickly playing an important role in any marketing strategy. It’s no longer just about automating tasks and suggesting headlines, it's already there within the tasks of enhancing personalisation and optimising ad spend in real-time. Machine learning and AI are in every conversation with peers and so they should be but every agency must decide on their own relationship with the robots.
In Action
Ecrubox is already using AI of course, but not in the way that you might expect. It doesn’t remove our presence from the decisions we make, it informs them. We use adjusted AI on a daily basis to study vast data that influences both our creative choices and our placement tactics whilst keeping human experience and business acumen at the heart of our process. Did you know Ecrubox has one of the most senior psychometric consumer analysts in the world right here on our team. We don’t just use AI, we work in tandem with it. This is our preferred approach and it gains huge, measurable results.
How We Use Social Media As A Search Engines
Social media isn’t just for building a fan base or enabling ambassadorial outreach; we’ve known for a long time it’s a significant funnel of search. Users are searching for very specific products, reviews, and recommendations directly within platforms like Instagram, TikTok, and YouTube, shifting the way brands approach their engagement.
In Action
For every brand we represent, we know we are not just talking to fans, we’re also talking to potential first-time consumers in the middle of a complex decision-making timeline, every time we post. Examples of this would be very smart intermittent usage of product-focused social pushing that might have seemed unusual only a year ago. We’ve treated social media as a Search Engine for a long time, another example of us acting on our instincts and seeing strong results before the trend is recognised more widely.
Holistic Development for Ecommerce
Our development department team probably don’t get enough social media exposure as they deserve. Of course by their very nature they are a little less shouty than our marketing team! However, what's unique about Ecrubox is the way we encourage both teams to approach ecommerce holistically, not from within a silo. Did you know that our development team works with some of the biggest names in the world when it comes to creating shopping experiences that excel? And that they do it in partnership with the same team who develop the personas, journeys and funnels that drive conversion. Technology should always be ultra-humanised in this way, in our opinion.
Our approach appeals to substantial brands who trust us to deliver:
Sarah Jane Walker, MD Ecrubox, “We’re very proud of our partnership with Helen of Troy and the Curlsmith teams, we naturally wanted to lead the project to upgrade and align the websites with the new product taxonomy launch in the summer. This project will focus on providing a custom, best-in-class theme for the Curlsmith Shopify Plus stores.
Final Thoughts:
At Ecrubox, we’re constantly exploring innovative ways to connect brands with modern consumers and podcasting is one of the most powerful tools for building meaningful community. That’s why we’re excited to announce the upcoming launch of our very own podcast: Her Next Move.
This series will spotlight inspiring conversations between our founder and influential guests, diving into the pivotal moments, bold decisions, and emerging trends shaping the future of business, branding, and digital transformation.
Follow us on socials and stay tuned for the first episode, insights worth tuning in for are just around the corner.