We understand that diamonds represent more than beauty. Recent innovations in the production of lab grown stones (especially in the ecological and ethical impact of their engineering) must be matched with innovation in audience understanding and smart marketing.

When working with our first client in this sector, we insisted on using our "soul of the brand" approach. This first step requires our powerful team of more than 25 marketeers, developers and strategists to study and interpret the needs, values and behaviours of the consumer before any outreach or advertising begins. We learned that the diamond buyer today is vastly different from that five or ten years ago. We know now that there are multiple pockets of interest, hundreds of segments of requirement and vast pools of mismatch between what today's buyer desires and how the LGD is often sold here in the UK, EU and USA.

We've now spent thousands of hours exploring and deploying innovative methods of attracting the right consumer to the right segment of LGD product. And to that we've added powerful ecommerce systems and years of historical and continuous data. Ecrubox loved working with our first client in the sector so much that we would now very much like to offer our knowledge and practical experience to others who fuel the magic of the new diamond world. Our existing client is niche and we've arranged all appropriate agreements to extend our activity.