ASCENO

Ecrubox partnered with ASCENO for a one-time project focused on brand clarity, customer understanding and a technical uplift to its Shopify Plus environment. Alongside the project work, Heather continued to act as an advisor to the team, offering guidance on brand narrative, customer behaviour and digital decision making during key conversations. The combination of strategic direction and technical precision helped position the brand for its next phase of global readiness, including the supporting architecture for the US website.

Services Provided

Brand and Strategy
Brand positioning and narrative
Strategic guidance at senior level
Customer insight and persona development

E-commerce and Development
Shopify Plus builds

Our Approach

Ecrubox supported ASCENO by refining the core brand narrative and ensuring that it translated elegantly into the digital space. The work included identifying customer motivations, strengthening clarity around brand expression, and advising on how ASCENO’s values should appear in content, design, and commerce behaviour.

The technical component of the project focused on Shopify Plus. We ensured the platform structure reflected the premium nature of the brand and was capable of supporting the US website build and future international requirements. The goal was not to add complexity but to create a stable and elegant base for global commerce. Heather’s continued advisory role provided continuity and strategic clarity for the leadership team after the project concluded.

The Challenge

ASCENO operates in a crowded luxury category where subtlety, quality and a clear sense of identity are essential. The challenge was to preserve the brand’s quiet refinement while strengthening both its brand story and its digital foundations. This required a balance of strategic insight and technical depth, particularly as the brand considered new markets and a more international footprint.

The Result

ASCENO now has a clearer brand narrative, stronger customer insight and a Shopify Plus environment that better reflects its values and future ambitions. The technical work provides a more stable foundation for global expansion, including the US site, while Heather’s ongoing advisory role gives the team access to informed strategic direction beyond the project itself. The result is a calmer, more confident digital presence aligned to the brand’s vision.