Kit & Kin is a well-known family brand offering eco-friendly nappies, wipes and skincare products created with gentle ingredients and responsible materials. Co-founded by Emma Bunton and Christopher Money, the brand has grown a loyal community of parents who want simple, natural and planet-conscious essentials for everyday life. Kit & Kin has become one of the most recognisable eco baby brands in the UK.
Kit & Kin
Ecrubox has worked with Kit & Kin for several years, supporting the brand through multiple stages of digital growth. The partnership has focused on refining performance, strengthening customer understanding and advising on the digital experience in a way that reflects the warmth and trust families expect from the brand. Our long-term involvement gives us a deep understanding of their audience and the ability to deliver consistent progress year after year.
Services Provided
Brand and Strategy
Soul of the Brand development
Strategic guidance at the most senior level
Retention and Email
Flow creation and optimisation
Segmentation and audience planning
Email performance marketing
Loyalty and retention strategy
Performance and Planning
Paid social management
Paid search management
Full funnel campaign planning
Creative testing and optimisation
Budget planning and forecasting
E-commerce and Development
Consultancy on digital experience and user flows for their team
Content and Social
Creative asset production
Short-form digital content for ads and organic
Workshops and Consultancy
Strategy workshops
Growth planning for founders and teams
Our Approach
As a long-term digital partner, Ecrubox has shaped a consistent and scalable performance strategy for Kit & Kin. We have built a reliable structure across paid social and paid search, delivering growing conversions through deep channel knowledge, disciplined testing and clear budget planning. Alongside this, we have improved retention systems, strengthened email performance and advised on UX and digital behaviour to support a smoother, more intuitive journey for parents.
The Challenge
Eco family brands operate in a crowded and emotionally sensitive sector. The challenge for Kit & Kin was to maintain its gentle, trustworthy tone while achieving strong digital performance. Our role was to build a long-term, dependable engine for growth without compromising the care and clarity the brand is known for.
The Result
Kit & Kin now benefits from a mature multichannel structure that continues to grow year after year. Paid media offers dependable acquisition, email and retention support recurring customers, and the overall digital experience has become more consistent and intuitive through ongoing consultancy. The partnership remains strong, steady and focused on sustainable long-term success.