PRESS is an ambitious, modern health and wellness brand known for its cold-pressed juices, plant-based meals and a broader vision of improving everyday nutrition. The brand appeals to consumers who care deeply about wellbeing, simplicity, and sustainable habits. This combination of lifestyle awareness and practical health solutions made PRESS an exciting partner for Ecrubox, especially given our interest in brands that sit at the intersection of wellness, behaviour, and digital storytelling.
PRESS Juice
Ecrubox partnered with PRESS on a set project designed to strengthen their strategic foundations, improve clarity around their core audience and explore wider growth segments. Our work focused on delivering a thoughtful and utterly unique onboarding process, highly considered concepts and deep insight to support future planning.
Services Provided
Brand and Strategy
Brand positioning and narrative
Strategic guidance at senior level
Customer insight and persona development
Performance and Planning
Paid social management
Paid search management
Full funnel campaign planning
Creative testing and optimisation
Budget planning and forecasting
CRO insights and recommendations
Content and Social
Creative asset production
Social media guidance and planning
Short-form content for ads and organic
Content calendars and brand messaging
Workshops and Consultancy
Strategy workshops
Our Approach
Our work with PRESS began with a deep and deliberate onboarding phase, designed to understand the brand, widen founder directives, its mission, and map the behaviour of its customers. This foundation enabled us to produce clear audience insight, mapping both existing customers and potential wider opportunity segments through The Soul of the Brand process invented by Ecrubox and driven by our head of innovation/strategy.
We then delivered strategic digital direction that explored how the brand could communicate its values more effectively using the website and marketing and introduced a full funnel approach for social and search. Creative testing and performance structure were designed to work together, offering PRESS a clear and confident route into a more realistic, measurable marketing model. Alongside this, we shaped content themes, messaging patterns and visual direction to support both paid and organic channels.
The Challenge
The wellness market is fast-moving and highly competitive, with brands needing both a strong point of view and a clear performance strategy. PRESS needed insight into its audience, sharper brand clarity and a structure that could support decision-making across creative, paid media and messaging. Our task was to deliver our process within the scope of a standalone project and ensure the output was both actionable and inspiring.
The Result
The project equipped PRESS with a deeper understanding of its customers, clearer brand positioning and a more coherent performance and digital marketing framework. The concepts, insights and plans we delivered provided structure for future campaigns and helped inform the brand’s next steps.