Jasper Conran London is a modern lifestyle brand shaped by the vision of one of Britain’s most enduring design figures. The label is known for its refined lines, thoughtful detailing, and confident approach to contemporary luxury. The brand’s aesthetic carries a sense of ease and precision that resonates strongly with its audience.
Ecrubox partnered with Jasper Conran London on a multi-faceted project that brought together brand clarity, performance structure, CRM development and content guidance. Alongside the strategic and digital work, we also supported blogger and influencer relationships and hosted intimate events in London tailored to that community, ensuring the brand connected with the right cultural voices.
Brand and Strategy
Brand positioning and narrative
Strategic guidance at senior level
Customer insight and persona development
Performance and Planning
Paid social management
Paid search management
Full funnel campaign planning
Creative testing and optimisation
Budget planning and forecasting
CRO insights and recommendations
Email and CRM
Klaviyo account setup
Flow creation and optimisation
Segmentation and audience planning
Email performance marketing
CRM improvements
Loyalty and retention strategy
Content and Social
Social media guidance and planning
Creative asset production
Short-form content for ads and organic
Content calendars and brand messaging
E-commerce and Development
Shopify development
UX and conversion improvements
Systems integration and automation
Workshops and Consultancy
Strategy workshops
We worked closely with the brand to strengthen its strategic narrative, deepen its understanding of customer behaviour, and create a performance model suited to an elegant design house. Paid social and paid search activity focused on disciplined creative testing, considered messaging and a structure that supported sustainable commercial performance.
On the CRM side, we developed a refined Klaviyo setup with improved flows, stronger segmentation, and retention planning. Our content and messaging support ensured consistency across all channels. Beyond digital work, we helped shape influencer relationships and hosted curated events in London that allowed key creators to experience the brand first-hand. These moments reinforced the brand’s values and built meaningful advocacy.
Development and Marketing teams worked side by side with the Brand enabling fast Shopify changes as and when was needed - driven by data-led strategy.
Jasper Conran London needed a digital and communication framework that could maintain the refinement of the brand while supporting measurable outcomes across paid media, CRM and content. The challenge was to create coherence and structure without compromising the brand’s elegance or design heritage.
The work strengthened the brand’s strategic foundations, improved customer insight and created a more dependable performance and CRM environment. Paid media became steadier, email became more structured and content planning aligned more closely with the brand’s aesthetic. Influencer events added an authentic cultural dimension to the work.
The growth results were spectacular, meeting and exceeding turnover in a record 12 months.
Even as Jasper announced that the Autumn and Winter 2025 collection would be his final womenswear line, we look back fondly on our inspiring time working directly with him and his team. It remains a privilege to have contributed to a chapter of the Jasper Conran story, and we will always value the trust placed in us.