Reluxe was ahead of its time—a well-known luxury resale platform built on the belief that pre-loved fashion can be both circular and aspirational. Combining careful curation of designer pieces with a refined digital experience, the brand brings together elegance and sustainability in a way that feels modern and accessible. As a business rooted in conscious fashion and responsible consumption, Reluxe operates in a space that Ecrubox has always been naturally interested in. The partnership aligned strongly with our values and the type of brands we enjoy supporting.
Reluxe
Ecrubox worked with Reluxe across strategy, performance marketing, creative direction and technical development. The collaboration focused on strengthening the brand’s commercial structure while maintaining the calm luxury of its marketplace environment. This included performance planning, customer insight, conversion improvements and Shopify Plus development.
Services Provided
Brand and Strategy
Strategic guidance at senior level
Creative direction
Customer insight and persona development
Performance and Planning
Paid social management
Paid search management
Full funnel campaign planning
Creative testing and optimisation
Budget planning and forecasting
CRO insights and recommendations
E-commerce and Development
Migration from Big Commerce to Shopify Plus
Shopify Plus development
UX and conversion improvements
Systems integration and automation
Back office systems integration and development for Hubspot
Our Approach
We supported Reluxe by strengthening both the creative and commercial structure of the business. Strategic guidance helped shape the brand’s direction, refine its tone, and build a deeper understanding of its customers. On the performance side, we introduced clear planning, structured testing, and more dependable budget allocation across social and search.
Ecrubox also worked on the technical foundation of the platform, improving UX across key journeys, and migrating the brand from an outdated and difficult to maintain Bigcommerce store to Shopify Plus, and integrating the systems needed to streamline marketplace operations. Creative direction supported a more cohesive aesthetic throughout ads and on-site, ensuring that Reluxe’s identity remained polished and consistent.
The Challenge
Luxury resale sits at the intersection of fashion, sustainability, and complex digital behaviour. Reluxe needed a performance system capable of supporting large product turnover, a clear brand presence and a user experience that felt premium while handling varied seller and buyer workflows. The challenge was to bring structure across all areas without losing the curated feel that defines the brand.
The Result
Reluxe gained stronger brand clarity, improved customer understanding and a more reliable performance engine across paid social and paid search. Technical upgrades created a smoother Shopify Plus experience, better integrated systems and superior commercial reporting. The partnership supported the brand at an important stage of its development, helping it maintain a high level of refinement while building the commercial strength needed to scale.