The positioning of The Y-Code made the partnership a natural fit for Ecrubox. Our role was not to shape the full creative direction but to guide the brand through early digital strategy, user experience thinking and concept refinement. Y Code arrived with bold ideas and we helped explore them in a structured, digital-first way.
Services Provided
Brand and Strategy
Soul of the Brand development
Brand positioning and narrative
Strategic guidance at senior level
Customer insight and persona development
E-commerce and Development
Shopify design and development
UX and conversion improvements
Content and Social
Social media guidance and planning
Creative asset production
Short-form digital content for ads and organic
Workshops and Consultancy
Strategy workshops
Innovation and product concept support
Our Approach
We focused on challenging the early concept, aligning it with the digital landscape and building the foundations of a strong digital entity. Much of the work centred on workshops, exploring how the brand should speak, how customers would move through the site and what digital behaviours would drive confidence in a new men’s skincare brand. Our aim was to create clarity around the brand’s direction without overstating or reshaping its core creative identity.
The Challenge
Emerging skincare brands must balance product credibility with simplicity and clear messaging. Y Code needed a way to translate premium, science-aware skincare into an accessible and engaging online experience. Our task was to help build that clarity and give the team the tools to move forward with confidence.
The Result
Y Code left the engagement with a stronger digital framework, earlier defined UX direction, clearer audience language and structured thinking around its brand narrative. The work supported the brand at a key pivot point and provided the foundation for future growth.