SkyDiamond is a pioneering British luxury brand that creates real diamonds made from carbon pulled directly out of the air. The process uses renewable energy and represents one of the most innovative steps forward in sustainable luxury. These diamonds are made in the UK from atmospheric carbon, water and clean power, resulting in a product that is both scientifically remarkable and emotionally compelling.
The brand speaks to a global audience of design-aware consumers, environmental advocates and future-focused luxury buyers. SkyDiamond aligns perfectly with the type of brands Ecrubox works best with. It is built on strong values, clear purpose and complex technology, all wrapped in an elevated customer experience. Our expertise in digital strategy, ecommerce journeys and performance marketing allows a brand like this to grow in a way that reflects both its ethics and its ambition.
Brand and Strategy
Soul of the Brand development
Brand positioning and narrative
Strategic guidance at senior level
Customer insight and persona development
Performance Marketing
Paid social management
Paid search management
Full funnel campaign planning
Creative testing and optimisation
Budget planning and forecasting
Retention and Email
Segmentation and audience planning
Email performance marketing
Loyalty strategy foundations
E-commerce and Development
Shopify design and development
UX and conversion improvements
Technical audits and performance fixes
Back office support for Hubspot
Content and Social
Social media management
Social media guidance and planning
Creative asset production
Short-form digital content for ads and organic
Content calendars and digital messaging
Data and Technology
Custom dashboards and analytics
Workshops and Consultancy
Strategy workshops
Growth planning for founders and teams
Innovation and product concept support
Ecrubox supported SkyDiamond by developing a clear digital strategy that expressed the uniqueness of the product without overwhelming new customers. We shaped how the story is told online, how users move through the ecommerce experience and how performance channels introduce the brand to new audiences. Our work focused on accuracy, clarity and conversion while respecting the premium nature of the product.
We began a development program that updated the core areas of the site that were underperforming, and difficult for the Sky Diamond team to implement. We began with the Homepage, Product collection page, and Product Detail page and completed with ancillary pages being upgraded. . This carefully engineered approach suited both timetable and budget for the client, enabling a 4 step upgrade and a move away from the previously implemented partially-headless and difficult to use theme.
Brands driven by scientific innovation often face the challenge of educating customers while maintaining luxury appeal. Our role was to bring structure and focus to the digital journey, ensuring the brilliance of the idea was easy to understand and commercially effective without reducing its sense of wonder.
SkyDiamond now operates with a more coherent digital identity and clearer customer pathways. The online experience reflects both the technical achievement and the emotional value behind the product. The Sky DIamond team have access to a bespoke Shopify Plus theme that supports the key elements of the storytelling and discoverability of the products. The brand benefits from stronger positioning, improved digital performance and a scalable strategic foundation for future growth.