Daphine

Ecrubox worked with Daphine on a project centred around strategic clarity, creative alignment and performance structure. The engagement included our Soul of the Brand process, which helped the founders deepen their understanding of their own values, needs and long-term direction. This foundation shaped the creative and commercial decisions that followed.

Services Provided

Brand and Strategy
Strategic guidance at senior level
Creative direction
Customer insight and persona development

Performance and Planning
Paid social management
Paid search management
Full funnel campaign planning
Creative testing and optimisation
Budget planning and forecasting
CRO insights and recommendations

Content and Social
Creative asset production
Social media guidance and planning
Short-form content for ads and organic
Content calendars and brand messaging

Workshops and Consultancy
Strategy workshops

Our Approach

Our work began with the Soul of the Brand process, guiding the team through a structured exploration of their purpose, emotional territory and long-term intentions. This gave Daphine a renewed sense of clarity about its place in the market and the type of stories it wanted to tell. Customer insight added depth, identifying patterns in motivation, sentiment and purchasing behaviour across their audience.

We then built a performance and content structure that reflected the brand’s sensitivity and restraint. Creative testing was shaped around subtle improvements rather than sharp shifts, ensuring campaigns remained elegant and aligned with the brand’s natural tone. Budget planning and forecasting were designed to support predictable growth, while our content guidance helped bring consistency across both organic and paid channels.

The Challenge

Jewellery is a category defined by emotion, personal meaning and the subtleties of identity. For Daphine, the challenge was to scale while preserving the sentiment and intimacy that sit at the heart of the brand. It required a dependable performance model without diluting the softness of the design language and the emotional value of the product.

The Result

Daphine gained clearer strategic direction, a stronger understanding of its audience and a more coherent performance and content structure. Paid activity became steadier, messaging aligned more closely with the brand’s identity and the creative narrative developed greater depth. The Soul of the Brand process also surfaced areas where internal consensus had not fully formed, helping the team identify the strategic pivots and decisions that would shape the brand’s future.