Brompton

Brompton was one of the very first clients to work with Ecrubox. The partnership helped define the agency’s early approach to digital performance, customer insight and technical depth. Working with a company so rooted in design and function offered the opportunity to build a comprehensive and adaptable digital foundation for a brand with a loyal global following.

Services Provided

Brand and Strategy

Strategic guidance at the most senior level
Customer insight and persona development

Performance and Planning

Paid social management
Paid search management
Full funnel campaign planning
Creative testing and optimisation
Budget planning and forecasting
CRO insights and recommendations

Search
Search Engine Optimisation consulting

E-commerce and UX
UX and conversion improvements
Rapid Shopify Development to overcome Covid lockdown limitations
Complex bike builder
Sitecore Development
Multi-language support
Region Expansion Digital

Retention and Email
Email performance marketing
Loyalty and retention strategy

Content and Social
Social media guidance and planning
Creative asset production
Short-form content for ads and organic
Content calendars and brand messaging

Workshops and Consultancy
Strategy workshops

Our Approach

As one of our earliest accounts, Brompton required a broad and adaptable digital approach that covered performance, content, UX and technical development. A significant part of the partnership was centred on helping the brand respond quickly to the COVID-19 economy. With retail closures and sudden shifts in consumer behaviour, Brompton needed its digital platforms to become more capable, more reliable, and more commercially effective almost overnight.

Ecrubox supported this pivot through rapid Shopify development, improved UX and the introduction of more resilient digital features, including a complex bike builder to help customers configure products at home. Alongside this, we strengthened Sitecore projects, supported multi-language and region expansion requirements and established a clear performance framework to meet surging online demand. Strategy workshops and customer insight work helped the brand adjust its messaging and planning with confidence.

The Challenge

The Covid period placed unusual pressure on brands that historically relied on showroom or in-store experiences. Brompton needed to shift quickly, ensuring that customers could research, configure and purchase online with clarity and confidence. The challenge was to upgrade and stabilise the entire digital environment while maintaining the engineering-led identity that defines the brand. Our role was to bring structure, speed and technical precision to a complex and rapidly changing situation.

The Result

Brompton gained a more capable and connected digital environment, stronger user experience and a dependable performance structure that supported growth during a turbulent period. The rapid development work helped the brand navigate the Covid economy, broaden its reach through multi-language and regional support and create a more intuitive online journey. The partnership remains one of the most formative in shaping how Ecrubox approaches complex, multi-disciplinary digital projects.