TOVE

Services Provided

Brand and Strategy
Strategic guidance consultancy
Customer insight and persona development

E-commerce and Development
Shopify design and development

Workshops and Consultancy
Strategy & audience workshops & consultancy

Our Approach

Ecrubox worked with TOVE on a focused project designed to bring greater clarity to their brand positioning and to support the team with a calm and structured set of strategic workshops. The work centred on understanding how customers perceive the brand, how TOVE’s values should appear across digital touchpoints and how to preserve the elegance of the collection within a commerce environment. Our Soul of the Brand process was perfect for TOVE and used to the ultimate degree.

We supported TOVE with the creation of a bespoke Shopify template that reflected their design language. The goal was subtlety rather than reinvention. The digital experience needed to feel as composed and intentional as the garments, and our work was shaped around respecting that aesthetic. 

We consolidated two regional websites into one Shopify Markets store, simplifying the catalogue, stock and pricing requirements for the Brand. The new theme also enabled the Tove team to merchandise the full store using customisable blocks, designed to work beautifully and seamlessly; wrapping storytelling and discoverability together for an enhanced but simplistic customer journey. 

The Result

TOVE benefited from clearer strategic direction, a more confident understanding of customer perception and a refined Shopify template that reflects the serenity and quality of the brand. 

Our engagement was for a specific timescale; the project supported the team during an important moment of refinement and gave them a structure they could continue to develop internally. 

It was a pleasure and a privilege to contribute to a Brand with such a strong and elegant point of view.